HOW IT ALL STARTED
Businessman Robert Sak started his business in Greenford, North-West London in 2015, with the aim of tapping into the demand for healthier gluten free breads. Robert was inspired by traditional recipes from his native Poland, and was determined to bring a great product to a wider market.
Wanting to improve on this initial success and momentum, in 2018 Robert appeared on The BBC’s ‘Dragons’ Den’ in order to pitch the company he had built for a potential investment. He successfully gained a partnership with Deborah Meaden.
Robert was delighted with his new business partner. He chose her from three offers in the Den, accepting her £40,000 for a 20% stake in the business. He said: “I am absolutely delighted to be working with Deborah! I went into the Den hoping to meet somebody with great experience in scaling the business, somebody with contacts in the market I operate in and at the same time someone who would recognise and share my passion and vision for the products. It was an invaluable, fantastic experience. I was the last to go in on the day so the waiting was probably the hardest part of it.”
Deborah too was delighted in getting involved with Seedful. She said: ‘The Free From and Vegan food sector has been growing steadily and Seedful (formerly Heart of Nature Pure Grain Bread) is as Free From as you can get! However, being really good for you is not enough, the product needs to look and taste great…which this does (particularly toasted with some avocado spread on top mmm). The combination of a great product in a strong market and in the hands of a focused and smart Entrepreneur…..won me over! I am most definitely IN!!
Seedful offer a unique, high fibre loaf packed with seeds and whole grains. The bread is baked without any flour or raising agent, including yeast. It is a very dense and wholesome bread, very satisfying and deliciously chewy! It is a genuinely tasty, moist and digestible loaf without any refined carbs and additives. The whole range is full of protein and Omega-3 acids with excellent Omega-3/ Omega-6 ratio.
Our products are the ultimate source of nutrients and minerals, imperative for optimum healthy lifestyle and suitable for almost anyone at any age. By upping your energy, slowing down ageing processes and boosting immunity improves lives dramatically. Himalayan salt is added to enrich their unique, delicious flavours and support essential mineral benefits.
The Seedful range offers fantastic choice for anyone following a gluten free, wheat free, sugar free or dairy free daily diet, as well. All of our products are Vegan and Vegetarian friendly.